Shannon
Taylor
Senior Business & Brand Executive
Over 20 years of breakthrough creativity and innovation driving businesses, brands, products, and teams across the Americas, Europe, and Asia.
Email
TAYLOR.SM@OUTLOOK.COM
MOBILE
513-399-3000
WHISPER
China CORE BUSINESS BRAND INNOVATION
Revitalized the brand from #3 to #1 in Awareness, Equity, and growth in the market via "Comfort Beyond Your Imagination" product innovation campaign
WHISPER
CHINA NEW TO MARKET INNOVATION
Created breakthrough market innovations of Feminine Pad made with Organic Cotton & Essential Oils and Discreetly-folded Feminine Pads for Teens
PAMPERS
CHINese New YEar 2021
Partnered with cultural phenom "Rainbow Chamber Singers" for breakthrough digital campaign that delivered engagement 10x versus prior and +$13 million revenue over year ago
PAMPERS
China PRESTIGE diapers & pants
Created market's most premium diaper made from real silk and inspired by cultural fashion delivering 2x over goal to become #1 super premium segment offering
SWIFFER
North america
Drove Sweeper & WetJet sales +25% with award-winning "Breakup" with traditional cleaners campaign
Mr. CLEAN
North america & Europe
Reinvigorated brand and product innovation delivering +10% sales for nearly ten years with Magic Eraser and Febreze co-branded products
EDucation
UNIVERSITY OF ILLINOIS
Masters of Business Administration, Marketing
SOUTHERN ILLINOIS UNIVERSITY
Bachelor of Arts, Radio-Television Management
CERTIFICATIONS
UCLA Extension School, Business of Entertainment, 2023
Stanford University Extension School, Subscription Model, 2022 Harvard University, Disruptive Innovation, 2021
Get in touch
Email
TAYLOR.SM@OUTLOOK.COM
MOBILE
513-399-3000
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